Veterinary Services
We deliver information veterinarians need to get control of their clinic’s financials and maximize profitability and productivity.
If all you had to do to succeed was treat animals then every veterinary practice would be a gold mine. The reality is a veterinary practice is complex; veterinarians have to deal with everything from never-ending staffing issues to trying to figure out what services and products are profitable, with each issue having a direct impact on the bottom line.
Read moreReach veterinary clients how they want to be reached
I was working with a veterinary clinic recently on using marketing to fill in vacancies on their appointment calendar.
We sorted the clients recently contacted by postcard and started making calls to the clients on that list who had been compliant in the past, but seemed to drop off the radar.
We made four appointments in just six calls! Success, but more important than the appointments we made we gained strategic marketing information while talking with the clients. It seemed that the clients we talked with had all set aside the postcard and forgot about it. Three of the clients told us if we sent them an email instead of a postcard, they would be more responsive in the future.
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